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Princess Kate Champions Carers: A Call for National Belonging
19 Nov, 2025
Summary
- Princess Catherine urged businesses to value 'tenderness' alongside productivity.
- Carers face prejudice at double the rate of the general population.
- Nearly half of home-care workers are on insecure zero-hours contracts.

Princess Catherine has called upon 80 business leaders to prioritize employees' family lives and caring responsibilities, advocating for a societal shift that values "tenderness" alongside productivity. She highlighted the often-overlooked contributions of individuals in caregiving roles, who are frequently underpaid, discriminated against, and lack a sense of belonging.
Research indicates that carers experience prejudice at more than double the rate of the general population, both in personal and professional settings. This systemic issue results in lower life satisfaction, happiness, and higher anxiety among carers. The article points out that nearly half of home-care workers are on insecure zero-hours contracts, exacerbating burnout.
To address this critical issue, the article proposes concrete actions for Carer's Rights Day. These include replacing zero-hours contracts with guaranteed-hours pathways, linking carers to support services, and urging employers to measure belonging with the same seriousness as turnover. The ultimate message emphasizes that belonging must become a national obligation, not merely a royal aspiration.