Virgin Atlantic Relaunches Princess Diana's Jumper

Princess Diana's 1995 fashion statement, combining an oversized sweatshirt with cycling shorts, continues to inspire trends in 2026. A notable instance of this look featured a navy blue Virgin Atlantic branded jumper paired with orange cycling shorts. To commemorate the 30th anniversary of this iconic outfit last year, Virgin Atlantic reissued the jumper, successfully raising funds for Save the Children.

This year, the popular initiative continues with the "Fly Virgin Atlantic" jumper available for £59 (£47 for children's sizes), starting at 9am on January 27th. Virgin Atlantic confirmed that £10 from every sale will be donated to Save the Children. The original sweatshirt is described as an oversized navy-blue crew-neck with a vintage Flying Lady motif. Sophie Woodford, Head of Creative and Design at Virgin Atlantic, highlighted the jumper as a symbol of freedom and individuality, with the replica aiming to celebrate Diana's legacy through style and purpose.