What happened to Princess Diana's Virgin Atlantic sweatshirt?

Princess Diana's original navy Virgin Atlantic sweatshirt was sold at auction for £43,000 in 2019 and has since been reintroduced by Virgin in collaboration with Save the Children.

How much does the reintroduced Virgin Atlantic sweatshirt cost?

The reintroduced Virgin Atlantic sweatshirt retails at £59, with £10 from each purchase donated to Save the Children.

Why did Princess Diana wear the Virgin Atlantic sweatshirt so often?

Princess Diana's personal trainer, Jenni Rivett, recalled that Diana wore the Virgin Atlantic sweatshirt frequently as a strategy to manage intense media attention.

Home / Lifestyle / Princess Diana's Iconic Gym Style Returns for Charity

Princess Diana's Iconic Gym Style Returns for Charity

9 Feb

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Summary

Princess Diana's Virgin Atlantic sweatshirt sold for £43,000 in 2019.
The original sweatshirt was a gift from Richard Branson to Princess Diana.
Virgin has reintroduced the sweatshirt, with proceeds benefiting Save the Children.

Princess Diana's Iconic Gym Style Returns for Charity

Princess Diana's ahead-of-its-time workout fashion from 1995 is experiencing a notable resurgence. The late royal was frequently photographed leaving the Chelsea Harbour Club in a distinctive style that blended sporty cycling shorts with chic sweatshirts, sophisticated bags, and trainers. Among her most cherished pieces was a navy blue Virgin Atlantic sweatshirt, featuring the brand's 'Flying Lady' logo. This particular item held significant value, having been sold at auction for £43,000 in 2019. It was originally a gift to Diana from business magnate Richard Branson. Diana later gave the sweatshirt to her personal trainer, Jenni Rivett, shortly before her passing. Rivett recalled Diana's strategy to wear the same Virgin top repeatedly to deflect media attention. In a testament to Diana's lasting fashion influence, Virgin has now reintroduced the iconic sweatshirt. The recreated item, priced at £59, is offered in collaboration with Save the Children, with a portion of each sale supporting the charity. The relaunch has generated substantial enthusiasm, with the sweatshirt experiencing rapid sell-outs, underscoring the enduring appeal of Princess Diana's style decades later.