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North Staffs Hunts Rare Poppy Pins for Charity
14 Oct
Summary
- Poppy pin badges raise over £140,000 for the Royal British Legion.
- Retired firefighter Kelvin Chell designed 19 unique Staffordshire-themed pins.
- Collectors actively search various locations to complete their badge sets.
An inventive fundraising concept has transformed into a significant collector phenomenon across north Staffordshire, driven by unique poppy pin badges. These distinctive badges, designed by retired firefighter Kelvin Chell, have successfully generated over £140,000 for the Royal British Legion during the past five years.
Chell, originally from Newcastle-under-Lyme, conceived the idea after observing a colleague's custom firefighter badge. This led to the creation and sale of bespoke badges, which proved highly successful. Since then, Chell has developed 19 different Staffordshire-themed designs.
These popular badges are now available in numerous pubs and shops throughout the region. The growing popularity has spurred a dedicated collector base, with enthusiasts reportedly traveling between various establishments in pursuit of the badges missing from their collections. The search for these specific items has become an active hunt for many individuals.
