Nostalgic Knitwear: Pointelle's Unexpected Adult Comeback

The delicate, openwork knit known as pointelle, historically relegated to children's underwear and thermal wear, is now a celebrated adult fashion trend. This nostalgic fabric offers a sense of comfort and familiarity in a rapidly changing world. Celebrities like Rosalía and Sabrina Carpenter have been seen sporting pointelle designs, while major retailers like John Lewis report a 60% week-on-week increase in online searches for the material.

Brands such as Cou Cou Intimates, Leset, and heritage knitwear label Herd are capitalizing on this resurgence, with Cou Cou Intimates noting a 150% year-over-year growth in pointelle sales. This trend is seen as an evolution from previous cottagecore and grandpacore aesthetics, blending vintage charm with modern wearability. Designers JW Anderson and the duo behind Loewe have also embraced pointelle, featuring it prominently in their recent runway collections, further cementing its status in contemporary fashion.

Pointelle's appeal lies in its unique ability to convey a sense of cozy warmth while offering a visually light, lace-like texture. This paradoxical quality makes it ideal for transitional weather, providing comfort without sacrificing style. For brands, the trend taps into a broader cultural craving for nostalgia and familiarity. Its innocent aesthetic and comfortable, stretchy feel offer a refreshing alternative to more restrictive, form-fitting fabrics, appealing to those seeking a blend of comfort and subtle sensuality.