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American giants debut at Pitti Uomo
11 Nov
Summary
- Calvin Klein and Tommy Hilfiger join Pitti Uomo.
- Over 700 exhibitors confirmed for the January event.
- Italian menswear exports saw a 0.9% increase.
The upcoming Pitti Uomo trade show, scheduled for January 12-15, 2027, will host American fashion giants Calvin Klein and Tommy Hilfiger. Calvin Klein will make its official debut, showcasing its fall 2027 denim collection, while Tommy Hilfiger returns to the event.
With over 700 exhibitors confirmed, the 111th edition, themed "Pitti Goes Wild," anticipates a dynamic international presence, with approximately 44 percent of exhibitors hailing from abroad. Organizers have noted a significant 28 percent rise in brand applications.
Despite a challenging fashion market, Pitti Immagine CEO Ivano Cauli highlighted positive signals, emphasizing the trade show's role in fostering networking and collaboration. This optimism is partially supported by a 0.9 percent growth in Italian menswear exports, reaching 5.4 billion euros in the first seven months of 2026.
The event will also feature guest designers like India's Kartik Research and outerwear brand Raxxy, alongside a special installation by footwear designer Martin Sallières. Pitti Uomo continues to spotlight niche global brands and various specialized sections, including outdoor activewear and fragrances.
Further enhancing its international focus, Pitti Uomo will host several country-specific showcases, including Code Korea and China Wave, alongside collaborations like "Expedition Club" with Japan's Beams. A labyrinth installation celebrating the upcoming 50th anniversary of Pitti Filati textile trade show will also be featured.
