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PPTs Over Profiles: The New Way to Date
31 Jul
Summary
- Friends present single friends using PowerPoint presentations.
- This trend offers an alternative to dating app fatigue.
- Events are gaining popularity in the UK and US.

As dating app fatigue sets in, a novel trend called 'Pitch-A-Friend' is emerging as a popular alternative. This method shifts the focus from self-curated online profiles to a more personal introduction facilitated by friends. Participants' friends present them to a room of potential partners using engaging PowerPoint presentations that often include flattering photos, humorous anecdotes, and genuine insights.
The 'Pitch-A-Friend' concept is rooted in the belief that friends can better showcase a person's true qualities, values, and personality than a dating app profile. This approach appeals particularly to millennials and Gen Z singles seeking authentic, face-to-face interactions and a break from the emotional drain associated with online dating.
Events mirroring this concept, such as 'Date My Mate' in London, are reportedly selling out quickly. Organizers suggest this trend taps into a desire for real human connection, moving away from endless swiping and superficial interactions. The trend is gaining traction across various cities in the UK, the US, and beyond.