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Phoebe Gates' AI Shopping App Secures Major Funding
26 Jun
Summary
- Phoebe Gates launched the Phia app, an AI-powered price comparison tool.
- The app has over 9,600 retail brand partners and received $43.5 million in funding.
- Notable investors include Khloé Kardashian, Paris Hilton, and Hailey Bieber.
Phoebe Gates, daughter of Bill and Melinda French Gates, is actively engaged in her entrepreneurial pursuits with the Phia app. Launched in April 2025, Phia is an innovative price comparison tool designed to revolutionize the shopping experience through artificial intelligence. The platform boasts partnerships with over 9,600 retail brands, empowering consumers to calculate resale values, discover better prices, and monitor price drops instantly.
As of May, Phia had amassed a total funding of $43.5 million. A significant seed funding round in that month, led by Notable Capital, Khosla Ventures, and Kleiner Perkins, contributed $35.5 million. The app's appeal has extended to a notable list of celebrity investors, including Khloé Kardashian, Alix Earle, Olivia Culpo, Paris Hilton, Mindy Kaling, Jessica Alba, Sydney Sweeney, and Priyanka Chopra Jonas. Hailey Bieber and Kris Jenner also supported the venture during a September seed funding round.
