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Perimenopause Becomes Hollywood's Midlife Conversation Starter
14 Oct
Summary
- Perimenopause, the years leading up to menopause, is now a common topic
- Perimenopausal retail category expected to reach $600 billion by 2025
- Actresses like Naomi Watts and Tracee Ellis Ross are more vocal about menopause
As of October 2025, perimenopause, the years leading up to menopause, has become a mainstream conversation topic, with Hollywood actresses at the forefront of this cultural shift. Less than a decade ago, the term was relatively unknown, but now it is a common subject of discussion among women.
The perimenopausal retail category has seen a significant surge, with the sector - including beauty and other industries - expected to generate $600 billion in revenue by the end of 2025, according to the Global Wellness Summit. This growth has been fueled by the recognition that half the population experiences this life stage, which had previously been largely ignored.
Actresses like Naomi Watts, Tracee Ellis Ross, and Gillian Anderson have been vocal about their experiences with perimenopause, helping to destigmatize the topic and pave the way for more open discussions. Watts, who founded the perimenopausal brand Stripes Beauty in 2022, believes that Hollywood is finally starting to tell stories about women in midlife, showcasing them as fully realized, dynamic characters.
