Home / Lifestyle / Paws-itively Posh: LA's Exclusive Canine Social Club Caters to Celeb-Owned Pups
Paws-itively Posh: LA's Exclusive Canine Social Club Caters to Celeb-Owned Pups
29 Oct
Summary
- DOG PPL, LA's first members-only canine park and social club, opened in 2021
- Membership has grown to 1,800 with nearly 500 daily visits
- Second location set to open in 2026 in Brooklyn, atop a luxury racquet club
As of October 2025, DOG PPL, Los Angeles' first members-only canine park and social club, has seen its membership grow to an impressive 1,800 since its launch in 2021. Located in Santa Monica, the sleek, sprawling facility combines a private dog park with a café, bar, and event space, offering a stylish retreat where dogs can play and their owners can network, grab a drink, or simply relax.
The idea for DOG PPL was born when co-founders Alex Esguerra and Liam Underwood met at another LA park while walking their respective dogs. Realizing the need for a more curated, community-driven space, they set out to create a unique destination for dog owners. With nearly 500 visits per day, the club has become a hub for the entertainment industry, attracting a membership that skews heavily towards filmmakers, comedians, and other creatives.
Looking ahead, the founders are set to open a second DOG PPL location in early 2026. This 18,000-square-foot rooftop park will be situated atop the luxury racquet club Padel Haus in Brooklyn, further expanding the brand's reach and catering to the growing demand for stylish, dog-centric social spaces.
