Parasocial Connections Soar as Celebrities Become 'Friends' in Digital Age

As of November 18th, 2025, the term 'parasocial' has been named the Cambridge Dictionary's word of the year, highlighting the growing phenomenon of one-way relationships between people and famous figures or artificial intelligence.

The dictionary defines 'parasocial' as "involving or relating to a connection that someone feels between themselves and a famous person they do not know." This concept first emerged in 1956 when sociologists observed TV viewers forming bonds with on-screen personalities, mirroring real-life friendships and family ties. However, these attachments were inherently asymmetrical, with the celebrities unaware of their 'fans.'

In the digital age, opportunities for parasocial relationships have mushroomed, with social media and AI chatbots allowing millions to engage in these one-sided connections. Cambridge Dictionary editor Colin McIntosh notes that the website has seen a spike in lookups for 'parasocial' as the phenomenon has become mainstream.

Experts warn that these parasocial ties can lead to "unhealthy and intense relationships" with social media influencers and celebrities. For example, the article cites Taylor Swift's recent engagement and Lily Allen's breakup album as examples of parasocial moments that captivated the public. Meanwhile, AI chatbots are increasingly being treated as confidants and friends, blurring the lines of reality.

The rise of parasocial relationships has also contributed to a breakdown in trust in traditional media, as people turn to influencers and celebrities for information and connection. This trend is particularly prevalent among younger generations, who are more susceptible to the illusion of a relationship with AI tools and social media stars.