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Overtourism Grips Global Hotspots as Travel Rebounds Post-Pandemic
25 Oct
Summary
- 80% of travelers visit 10% of world's tourist destinations
- Destinations like Spain, Italy, Barcelona, Cannes, and Iceland aim to limit visitor numbers
- Travelers seek less crowded spots with "raw and genuine" experiences
As of October 2025, a perfect storm of factors has led to a surge in overtourism at popular tourist destinations globally. According to data analysts, 80% of travelers now visit just 10% of the world's tourist hotspots, resulting in overcrowded piazzas, endless queues at heritage sites, and exploitative pricing at restaurants.
In response, some of the most frequently visited nations have launched campaigns to encourage visitors to explore lesser-known areas. Spain, Italy, Barcelona, Cannes, and Iceland have all implemented plans to cap visitor numbers. Meanwhile, travel experts report a shift in tourist behavior, with more people seeking out "raw and genuine" experiences in places with fewer crowds, deeper cultural immersion, and untouched natural landscapes.
