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Old City Glows: Sip & Stroll Warms Philly Streets
7 Dec
Summary
- Over 40 businesses joined the 2nd annual Old City Sip and Stroll event.
- The event shut down 3rd Street, boosting foot traffic for local shops.
- Shop owners expressed hope for repeat success and continued customer support.
Philadelphia's Old City buzzed with holiday spirit on Saturday as it hosted the second annual Old City Sip and Stroll event. The festivities saw over 40 businesses open their doors and set up holiday carts along a traffic-free 3rd Street, between Market and Arch.
This closure proved a significant draw, with attendees like Emonie Landau appreciating the chance to 'grab a few drinks, walk by, look at all the little vendors, see what Philly has to offer, catch the snowflakes and have a good time.' For shop owners, the increased foot traffic was a crucial perk.
Carolyn Brandhorst of The Papery noted last year's event was their best day, a success she hoped to replicate. Emma Landau from Maisy's Meeting House highlighted the value of word-of-mouth marketing. Business owners emphasized their passion for their craft and expressed a desire for this event to foster lasting customer support beyond the holidays.
