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Oakley HQ: A Sci-Fi Fortress of Innovation
13 Oct
Summary
- Oakley's HQ, built in 1997, mimics sci-fi cinema like Blade Runner.
- The 400,000 sq ft building features a museum documenting Oakley's history.
- The innovative HQ houses an NBA-sized court and a full retail space.
Oakley's headquarters, situated in Foothill Ranch, California, stands as a testament to the brand's commitment to innovation, a characteristic present since its founding in 1975. This imposing 400,000-square-foot structure, completed in 1997, was co-designed by founder Jim Jannard and inspired by futuristic cinema, particularly Ridley Scott's "Blade Runner." Its exterior, with a massive steel entrance and unique perimeter elements, evokes a sense of cutting-edge design.
The interior of the Oakley HQ is as remarkable as its exterior, featuring a full retail space and an NBA-sized court for employees. A significant highlight is a dedicated room showcasing the brand's evolution since 1975, displaying artifacts from its past, including early eyewear designs and materials like the iconic X-Metal. The space functions akin to an official Oakley museum, offering a deep dive into the brand's heritage and inventive process.
Visitors and employees can explore extensive collections of lenses in various colors and shapes, along with original molds and current styles. The headquarters also displays some of Oakley's most distinctive creations, such as the "Over the Tops" worn at the Sydney Olympics and the unique "Medusa" helmet. Every detail, from signage to structural elements, reflects Oakley's distinctive motifs, creating an immersive brand experience.