Navratri Glow-Up: IV Drips and Luxury Garba Emerge

Months before Navratri, young Gujaratis are increasingly investing in extensive preparations, including IV drips for enhanced skin and energy, alongside meticulous grooming and outfit planning. This trend highlights a shift from traditional cultural immersion to a pursuit of social acceptance and a luxurious festival experience.

The celebration of garba has evolved, with commercial venues offering premium experiences. These can include VIP tables for ten costing upwards of ₹1 lakh, featuring services like butlers, dedicated photographers, and gourmet food. Some luxury events provide gazebos at ₹2.50 lakh, complete with personal security and foot massages.

While community-led garba continues in housing societies and villages, offering a more traditional alternative, the commercial sector caters to a different audience. Even ticket prices for standard organized events range significantly, making a full Navratri attendance an expensive proposition for many.

This evolution is occurring even as the traditional garba dance, performed in honor of Goddess Amba, was inscribed on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity in December 2023. This recognition underscores its deep cultural roots, even as modern practices focus on appearance and premium experiences.