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Mumbai Unveils World's Largest Forevermark Diamond Store
20 Feb
Summary
- Mumbai hosts the world's largest Forevermark diamond flagship store.
- The new 5,000 sq. ft. store signifies De Beers' commitment to India.
- The Icon Collection, inspired by the North Star, launched alongside.
De Beers Group has inaugurated the world's largest Forevermark Diamond Jewellery flagship store in Mumbai. Located in Khar West, this expansive nearly 5,000 sq. ft. store marks a significant commitment to Indian consumers seeking high-quality, design-led luxury diamond pieces.
The store's grand opening was celebrated with an exclusive event attended by Mumbai's elite, including celebrities and connoisseurs. Guests experienced immersive installations and a fashion showcase, highlighting the brand's 'Mine to Finger' journey and its latest offerings.
Central to the launch is the new Forevermark Icon Collection, inspired by the North Star, featuring versatile rings, earrings, necklaces, and bracelets. This collection aligns with the 'My Guiding Light' campaign, spotlighting four dynamic Indian women as symbols of modern excellence.
Industry leaders, including Sandrine Conseiller, CEO of Brands & Diamond Desirability at De Beers Group, expressed optimism about India's market. Shweta Harit, Senior Vice President at De Beers Group and CEO of Forevermark, highlighted plans to expand the brand's presence to 100 stores in India by 2030.
