Who is featured in Moncler's new summer campaign?

Jamie Dornan is featured in Moncler's new summer campaign.

What kind of sculptures are in the Moncler summer campaign?

The campaign features inflatable animal sculptures like an octopus, whale, lobster, seahorse, crab, and flamingo.

Where are the Moncler summer campaign pop-up events taking place?

Pop-up events are scheduled in Milan, Seoul, Hong Kong, Paris, and Miami's Design District.

Home / Lifestyle / Moncler Goes Puffy & Playful for Summer

Moncler Goes Puffy & Playful for Summer

16 Apr

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Summary

Jamie Dornan stars in Moncler's playful summer campaign.
The campaign features inflatable animal sculptures like octopuses and flamingos.
Pop-up events are scheduled in Milan, Seoul, Hong Kong, and Paris.

Jamie Dornan embodies the spirit of Moncler's summer campaign, which playfully reimagines the brand's iconic puffy outerwear and layering pieces for warmer weather. The campaign features Dornan in light, relaxed ensembles, complemented by whimsical inflatable animal sculptures created by set designer Andy Hillman.

These creatures, including an octopus, whale, and flamingo, are described by Moncler as embodying the "seasonal mood: bold, buoyant and beautifully puffy." The women's collection boasts a fresh, feminine palette with pastel shades and classic summer motifs, while the men's line focuses on "casual yet refined" layered looks in vibrant colors and lightweight fabrics.

The campaign's debut coincides with a pop-up activation at Milan Design Week from April 16-28, featuring a giant puffy octopus. Subsequent events are planned for Seoul from May 1-3, followed by activations in Hong Kong, Ginza, Paris, and Miami's Design District, showcasing large-scale inflatable sculptures.

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