Molly Sims Calls Out Bobbi Brown for Product Name Copy

Molly Sims expressed disappointment after Jones Road Beauty announced a new makeup line named "Wide Awake." Sims asserted that the brand, founded by Bobbi Brown, used the identical name as her YISE brand's successful under-eye cream, which was launched in March 2024. Sims shared this concern via Instagram, noting that friends and business partners had alerted her to the situation. She highlighted the dedication of her small, mostly female team, who work with limited budgets to bring her product visions to life. Sims alluded to the marketing copy and campaign also feeling "too close to home." The model founded YISE in 2023, and her "Wide Awake" Brightening Eye Cream has become a popular item for the brand.