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AI Backlash: McDonald's New Sauce Ad Sparks Outrage
15 Jul
Summary
- McDonald's launched a new limited-time Caesar sauce on July 21.
- Fans criticized the company for using AI in a promotional video.
- The sauce is available with chicken items and for dipping.

McDonald's has introduced a new limited-time Caesar sauce to its U.S. menus, available from July 21. This creamy, garlicky parmesan sauce, with notes of lemon, can be enjoyed with chicken items. Options include the Caesar Snack Wrap for $2.99, McCrispy Strips now made crispier with panko coating, and the Bacon Caesar McCrispy Sandwich. The sauce is also available a la carte.
However, the launch has been overshadowed by criticism regarding the apparent use of artificial intelligence in a promotional video. Fans noted the unnatural smoothness and the unseen face of the woman in the ad, suspecting AI involvement. This has led to online complaints about the company's creative choices. McDonald's has not yet commented on these claims.