Makeup Influencer Golloria Fights for Inclusivity, Inspires Change in Beauty Industry

As of October 26th, 2025, 24-year-old makeup influencer Golloria has been advocating for inclusivity in the beauty industry for years. Originally from South Sudan, Golloria moved to the United States as a child and struggled to find makeup options that catered to her darker complexion.

Golloria's passion for makeup blossomed in college when she discovered Fenty Beauty, which she says "changed her life" by finally making her feel included. This inspired her to start documenting her experiences and build a massive community around her beauty content, where she tests out the darkest shades of new makeup launches to see if they work for her skin tone.

Through her "Does it Glo?" series, Golloria calls out and encourages brands to expand their shade ranges and cater to a wider range of skin tones. Her efforts have led to tangible change, with some brands launching new products and going deeper with their shade offerings. Golloria emphasizes that representation is crucial, and brands should have diverse teams, including Black cosmetic chemists, to truly create inclusive products.

While Golloria's work has faced some pushback, her supportive community has been a driving force, uplifting her and advocating for her message. As the beauty industry continues to evolve, Golloria hopes that Black voices will be amplified, and the trends they inspire will be recognized and celebrated.