Lori Loughlin Launches Fashion Line: A New Chapter

Lori Loughlin has embarked on a new career in fashion, collaborating with designer and friend Laurie Felt to launch the Lola by Laurie Felt collection. This venture marks a significant reinvention for the actress, who aims to inspire confidence and a spirit of embracing life's new beginnings through her designs.

The capsule line, which officially debuted on QVC on October 5, 2026, features four versatile pieces designed with comfort and style at the forefront. Highlights include innovative sweatpant jeans and a holiday-ready sweater, all crafted from soft, easy-to-wear materials. Loughlin shared that the collection encourages women to embrace every day and try new things, regardless of their life stage.

The Lola collection offers pieces like wide-leg sweatpant jeans, designed for both lounging and running errands, embodying a 'glow-up' of the classic boyfriend jean. Another key item is the Chalet Cardigan, available in festive colorways suitable for the holidays and beyond. A relaxed V-neck sweater in a neutral tone provides a versatile option for various occasions, reflecting a California-cool aesthetic.