Lady Astor Launches Fragrance Empire at 76

Lady Astor, at 76, has embarked on a new entrepreneurial journey by launching her own perfume line, Liz Astor Fragrances. Inspired by her lifelong passion for nature and florals, the collection aims to capture significant moments from her diverse life.

Her fragrances, developed with French perfumer Hélène Prévot, are named Hethersett, Nadira No 9, and 8.7°S 118.3°E, each representing distinct periods. This venture follows a rich history that includes a youth spent as the "toffee heiress," early modeling career, extensive global travel, and dedicated advocacy for autism awareness following her youngest daughter's diagnosis.

Astor's life has been marked by significant experiences, including a terrifying 12-day period adrift in the Indian Ocean after her ferry's fuel became contaminated. She also navigated life as a single mother and eventually married John Astor, becoming connected to the historic Hever Castle estate.

Passionate about empowering women in their later years, Astor continues to embrace new challenges, recently climbing Mount Kilimanjaro and raising substantial funds for the National Autistic Society. She is also working on publishing a novel, demonstrating her enduring spirit and zest for life.