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F1 Star Hamilton Launches Ready-to-Drink Agave Cocktails
11 Nov
Summary
- Almave launches two ready-to-drink agave cocktails in cans.
- The new drinks include Classic Margarita and Paloma flavors.
- Available at Target stores nationwide starting at $12.99.
Seven-time Formula One champion Lewis Hamilton has launched his non-alcoholic agave brand, Almave, in a new canned format, offering two ready-to-drink cocktails: Classic Margarita and Paloma. These canned beverages are now available at approximately 1,100 Target stores nationwide, with a four-pack costing $12.99 and a variety six-pack priced at $17.99.
Co-founded by Hamilton and Dr. Iván Saldaña, Almave's new canned drinks are made in Mexico with 100 percent blue agave sourced from Los Altos de Jalisco, combined with natural lime and citrus. Hamilton, who has abstained from alcohol since 2023 for lifestyle and performance reasons, expressed excitement about expanding the Almave range to cater to all consumers.
The Classic Margarita features a blend of lime and lemon with a subtle salty minerality, while the Paloma combines pink grapefruit with classic bitter notes. These additions join Almave's existing bottled selections, which include Blanco, Ámbar, and Humo, further establishing the brand's presence in the growing non-alcoholic beverage market.
