Labubu Rakhis Become Instant Hit Across India's Major Cities

In the lead-up to this year's Raksha Bandhan festival, a new trend has emerged - Labubu-inspired rakhis and lumbas. These whimsical, "ugly-cute" monster-themed wrist bands and decorative tassels have captured the imagination of shoppers across India, particularly in the major cities of Delhi and Mumbai.

Online retailers have quickly jumped on the bandwagon, offering a range of vibrant, personalized Labubu products. Vendors report that the demand for these quirky items has been overwhelming, with the Labubu's strange yet adorable appeal resonating strongly with customers.

"Labubu is all of us on a bad hair day - chaotic, moody, but still cute. It's weirdly adorable, and that's what makes it a hit," says Nidhi Gupta, founder of an online brand. Another vendor, Richa Raj Shah, notes that the lilac-colored Labubu rakhis have been especially popular, with the personalized options proving particularly sought-after.

The Labubu craze has even extended beyond rakhis, with vendors selling over 1,800 Labubu-themed lumbas and charms across India. The trend has caught on not just in major metros, but also in smaller cities like Indore and Kota, showcasing its widespread appeal.