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Kris Jenner: Kylie's Beauty Empire Began at 17
14 Mar
Summary
- Kylie Jenner launched her beauty brand at 17 with her own money.
- Her first product, Lip Kits, sold out in seconds in 2015.
- The brand earned over $300 million in its first year.
Kris Jenner expressed immense pride in her youngest daughter, Kylie Jenner, highlighting her entrepreneurial spirit. Jenner recounted on the 'SmartLess' podcast how Kylie, at 17 in 2015, approached her with a clear vision for a beauty brand, specifically a Lip Kit.
Despite her young age, Kylie invested her entire earnings from 'Keeping Up with the Kardashians' into the venture. Jenner recalled her initial worries but was reassured by Kylie's confidence. The launch of Kylie Cosmetics in November 2015 was a remarkable success, with 15,000 Lip Kits selling out in mere seconds.
This rapid sell-out disrupted the beauty industry, establishing Kylie Cosmetics as a major player. The brand achieved over $300 million in revenue in its inaugural year. By 2018, its worth was estimated at $900 million, leading to a significant stake sale to Coty Inc. in 2020.
