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Dutch Designer's Knicks Tee Scores Big at MSG
13 Jun
Summary
- A Dutch designer's luxury Knicks tee gained attention at Madison Square Garden.
- Her designs are now sold at the MSG Team Store, including a $295 tee.
- Celebrity partners of athletes have purchased her high-end sports apparel.
A Dutch fashion designer, Georgine Ratelband, has achieved significant success with her luxury sports-themed apparel. Her "I'm a New York Knicks Girl" t-shirt, initially created as a unique item, gained unexpected traction after being worn to Madison Square Garden.
This exposure led to an opportunity for her designs to be featured at the official MSG Team Store. The collection, which includes a $295 tee, a $160 crewneck sweater, and a $1,450 leather jacket, debuted shortly before the Knicks' NBA Finals run.
Celebrities and partners of sports stars, such as Shannon Hart, wife of Knicks player Josh Hart, and former Rangers player Henrik Lundqvist's daughters, have purchased her high-end items. Ratelband noted that these purchases were made, not gifted, adding to the significance of their patronage.
Ratelband, who founded Georgine in 2011, introduced sports-themed pieces to meet client demand for fashionable yet comfortable game-day wear. She aims to provide stylish options for women attending men's sporting events.
The collaboration with MSG holds particular meaning for Ratelband, as the term "Knickerbockers" originates from Dutch settlers. This personal connection, combined with the brand's recent success, makes the partnership feel especially fitting for the Dutch designer.
