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Kareena's Fashion Legacy: A Sentimental Journey
9 Sep
Summary
- Kareena Kapoor Khan shares a deep emotional bond with the Ritu Kumar label.
- The couture collection draws inspiration from heritage and old-world glamour.
- A restored family heirloom forms a significant part of the campaign's narrative.
Kareena Kapoor Khan has revealed her profound emotional connection to the Ritu Kumar fashion house, describing her latest campaign as a journey of memories and heritage.
She shared a trailer for the new couture collection on September 8, highlighting its focus on craft and old-world glamour. The collection itself features dramatic silhouettes, traditional Indian embroidery, and artisanal detailing, with one standout piece, the Jaisalmer Jacket & Skirt, taking over 600 hours to create.
Kapoor Khan recounted how a restored garment belonging to the Begum of Bhopal, initially gifted to her mother-in-law, was later refurbished for her own wedding, underscoring the label's personal significance. This narrative thread connects the campaign directly to her family's history and a sense of belonging.
The campaign, titled Ritu Kumar Couture 2026, showcases six distinct looks, meticulously styled by Rhea Kapoor to emphasize the intricate craftsmanship. The cinematic visuals, captured on film, complement the collection's theme of clothing carrying stories, culminating in a unique fashion moment for the brand.
