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Jordan Brand Unveils Dia de los Muertos-Inspired Air Jordan 4
3 Oct, 2025
Summary
- New 'Somos Eternos' Air Jordan 4 colorway releasing soon
- Features skull-inspired graphics and 'We are eternal' text
- Jordan Brand also planning 'Somos Eternos' Air Jordan 1 Low

In the coming weeks, Jordan Brand will be releasing a new Air Jordan 4 colorway inspired by the Mexican holiday of Dia de los Muertos (Day of the Dead). The 'Somos Eternos' Air Jordan 4 features a predominantly sail color scheme, with a special graphic throughout the leather-based upper.
The tongue of the shoe sports a skull-inspired patch, while the insole displays a skull and heart graphic. Additionally, the phrase 'Somos Eternos,' which translates to 'We are eternal,' is printed on the lid of the shoe's box. This special iteration of the Air Jordan 4 is part of Jordan Brand's celebration of the annual Dia de los Muertos observance.
Alongside the Air Jordan 4, the brand is also planning to release a 'Somos Eternos' version of the Air Jordan 1 Low later this year. These two Dia de los Muertos-inspired sneakers from Jordan Brand are sure to be highly sought-after by sneaker enthusiasts and fans of the brand's collaborations.