Jennifer Lawrence Launches Science-Backed Hair Brand

Jennifer Lawrence has stepped into the beauty industry with the launch of Mes°, a science-driven hair care brand developed in partnership with biotech entrepreneur Jasmina Aganovic. Lawrence, inspired by Aganovic's work in biotech, aimed to create products that enhance hair health during styling, rather than compromising it.

The brand debuts with three products: the Multitask Repair Mask, Off-Duty Restyling Serum, and Good Roots Volume Mist. These formulations utilize advanced biological and chemical research, such as proprietary ARC-5™ Technology and biomimetic complexes, to offer benefits like reduced breakage, increased volume, and oil management.

Mes° emphasizes simplifying hair care routines, a departure from increasingly complex beauty regimens. The products are designed to extend time between washes and reduce the need for multiple styling products. Lawrence has been deeply involved in all brand aspects, from product development to marketing campaigns, seeking to offer consumers a more authentic and manageable approach to hair care.