Viral 'Temu Range Rover' Dominates UK Sales

The Jaecoo 7, widely known as the 'Temu Range Rover', has achieved remarkable success in its inaugural year on the UK market, being crowned the most popular new car for private buyers. Between January 2025 and January 2026, the model garnered 30,100 sales from individual consumers, distinguishing them from fleet registrations.

This surge in popularity is largely attributed to its competitive pricing, starting at £30,115, which is nearly half the cost of comparable luxury models like the Range Rover Velar. Jaecoo, a brand owned by Chery, has rapidly become the fastest-growing mainstream automotive brand in the UK over the past decade.

A key factor in the Jaecoo 7's appeal is its 'Super Hybrid System' (SHS) plug-in hybrid drivetrain. This system provides an extensive 745-mile combined petrol and electric range. The EV-only range of 56 miles is sufficient for most daily commutes and errands, significantly reducing reliance on petrol.

The SHS model accounted for seven in ten Jaecoo 7 sales, highlighting consumer preference for its efficiency and ultra-low running costs. Jaecoo also expanded its UK offerings with the Jaecoo 5 and the all-electric E5 during 2025, further diversifying its powertrain options.

Owners like Chantel have praised the cost savings, noting her Jaecoo 7 costs £60 to fill up compared to about £100 for her previous Range Rover. TikTok and social media have played a significant role in popularizing the vehicle, with many mothers appreciating its blend of premium aesthetics, practicality, and affordability.

Jaecoo UK CEO Gary Lan emphasized the brand's focus on building trust through product quality and delivery, offering genuine choice, strong value, and reliable support. The positive response from private buyers provides a solid foundation for the brand's second year in the UK.