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Irish Influencers: From Likes to Luxury Fortunes
10 Apr
Summary
- Influencers are now Ireland's top earners, trading ring lights for riches.
- Gaming and beauty brands dominate, with Jacksepticeye earning €45 million.
- A new generation of 'quiet millionaires' are building digital empires.

Ireland's digital elite are rewriting wealth standards, with social media stars transforming 'likes' into substantial fortunes. The 2026 Rich List highlights this shift, featuring individuals who have traded traditional boardrooms for viral content creation.
Global gaming phenomenon Jacksepticeye, real name Seán McLoughlin, has amassed an estimated €40-45 million, primarily through his YouTube channel and coffee company. Beauty brand founders Aimee Connolly ('Sculpted By Aimee') and Brendan McDowell ('BPerfect Cosmetics') also feature prominently, demonstrating impressive business growth and global reach.
The list also acknowledges the rise of 'quiet millionaires,' such as the Little Lizard twins, who have built a significant gaming fortune. Established influencers like Suzanne Jackson and Pippa O'Connor continue to maintain their high-profile status with thriving brands and luxury lifestyles, solidifying their positions among Ireland's wealthiest creators.