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Indians Splurge on Artisanal Coffee Machines
16 Jan
Summary
- Affluent Indians are buying luxury coffee machines, mirroring global café experiences.
- An estimated 20,000 premium coffee machines are sold annually in India.
- The Indian coffee machine market is valued at ₹250-300 crore, growing over 15% yearly.
A growing trend sees affluent Indians investing significant amounts in high-end artisanal coffee machines. These luxury appliances, costing lakhs of rupees, aim to bring the sophisticated café experience from cities like Paris and Prague into Indian homes. Many view these machines not just as kitchen appliances but as art pieces and indicators of their well-travelled status.
An estimated 20,000 premium coffee machines are sold annually in India, with sales growing rapidly from a few hundred units just six years ago. This surge is attributed to the expansion of neighborhood cafés, which in turn inspires demand for sophisticated home brewing equipment. The overall Indian coffee machine market is valued between ₹250-300 crore and is expanding at over 15% per annum.
Consumers like Satyendra Shukla and Rajat Gera have invested ₹1.5 lakh and ₹1.3 lakh, respectively, in machines from brands like La Carimali and SMEG. They cite dissatisfaction with local café offerings and a desire for authentic, high-quality coffee. This growing appreciation for artisanal coffee is transforming Indian kitchens into personalized cafés.
