Husbands: Suiting Redefined for Modern Desire

Husbands, a Parisian suiting label, is at the forefront of a new wave of men's fashion, emphasizing a desire to dress up. Founded 14 years ago by Nicolas Gabard, the brand offers distinctive suits designed to appeal to individuals who seek evocative silhouettes and a departure from conventional styles. Gabard's vision was to reignite the craving for dressing well, moving beyond collective obligation.

The label has gained significant traction among discerning dressers, attracting both men and women with its unique approach to suiting. Following the opening of its new flagship store in Paris's Marais neighborhood, Husbands' leadership has been exploring international expansion, with recent trips to Los Angeles and New York City for potential new locations. The brand’s growth strategy hinges entirely on customer satisfaction and word-of-mouth referrals, eschewing all forms of paid advertising.