How did Siddharth Sharma's career in wedding photography begin?

Siddharth Sharma's career in wedding photography began unexpectedly after he captured a friend's wedding, realizing the profession offered an engaging role within celebrations.

What is the origin of the name 'House on the Clouds'?

The name 'House on the Clouds' was originally intended for a cafe that the founder, Siddharth Sharma, wanted to open, before being adopted for his photography studio.

Does AI pose a threat to wedding photography?

Siddharth Sharma believes AI is a helpful tool, especially in post-production, but does not see it as a disruptor because it lacks the essential emotional connection inherent in wedding photography.

Home / Lifestyle / From Tech to Weddings: A Photographer's Accidental Rise

From Tech to Weddings: A Photographer's Accidental Rise

29 Mar

•

Summary

Founder's unexpected career shift from tech to photography.
Company name originated from an unfulfilled cafe dream.
AI is seen as a tool, not a disruptor, in wedding photography.

From Tech to Weddings: A Photographer's Accidental Rise

Siddharth Sharma, founder of the renowned wedding photography studio House on the Clouds, shares the story of his accidental career path. Originally working in tech in the US, Sharma found himself drawn to wedding photography after capturing a friend's event, realizing the profession offered a 'proper job' within the celebration.

The distinctive name 'House on the Clouds' was not initially intended for a photography business but for a cafe Sharma hoped to open. The name was adopted for the photography studio when struggling to find a suitable alternative, eventually becoming synonymous with the company's signature soft, cinematic wedding imagery.