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Beyond Colors: India's Iconic Holi Celebrations Draw Global Tourists
26 Feb
Summary
- Udaipur sees a 459% surge in accommodation searches for Holi 2026.
- International travelers from Asia show keen interest in Holi.
- Heritage and temple cities are primary destinations for Holi celebrations.
Holi 2026 is set to be a significant travel event, with India's heritage and temple cities attracting a surge of domestic and international visitors. Accommodation searches reveal a dramatic increase in interest, with Udaipur reporting a 459% rise, Jaipur 282%, and Pushkar 195%. These cities are popular for their grand traditional festivities and community gatherings.
International travelers from countries like Malaysia, Thailand, and Singapore are increasingly planning trips to experience Holi. Temple towns such as Vrindavan and Mathura are also seeing over 100% growth in interest due to their spiritual significance and traditional Holi rituals. Southern and eastern India also feature on the travel map, with Hampi and Shantiniketan registering notable increases.
Gaurav Malik from Agoda highlights that India's cultural festivals are enhancing its global tourism appeal. This trend indicates a growing desire among travelers to plan holidays around authentic local celebrations and traditional experiences, making Holi a key moment for tourism.
