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Selfie Tourists Dangerously Close to Highland Cows
8 Apr
Summary
- Tourists defy warnings to approach viral Highland cows for selfies.
- Cows in Kent moved due to distress from people ignoring rules.
- Risks include difficult terrain and hypothermia, warns fire service.

Viral social media trends have led to droves of tourists disregarding warnings to stay away from Highland cows. In Hampshire, visitors swarmed Butser Hill over the Easter Bank Holiday weekend, drawn by popular TikTok videos. Despite clear instructions from Queen Elizabeth Country Park to 'not touch or approach' the animals, some were seen taking selfies from just feet away.
Further concerns arose in Kent, where park rangers had to move Highland cows from Hothfield Heathlands Nature Reserve. The animals became distressed, unable to eat or sleep due to people actively approaching them and ignoring a 10-meter distancing rule. Wildlife experts noted signs of distress, such as horn shaking, in videos posted online.
Authorities are also highlighting the physical risks involved in reaching these popular spots. Hampshire Fire and Rescue previously rescued three disoriented visitors stuck in challenging terrain while searching for the cows. Station Manager Steve Jenkins cautioned that social media often omits the difficulty and preparation needed, warning of risks like slips, falls, and hypothermia, especially during winter when conditions can change rapidly.