Home / Lifestyle / Hermès Opens Dreamy Loft Store in Brooklyn
Hermès Opens Dreamy Loft Store in Brooklyn
21 Sep
Summary
- Hermès opened a new permanent store in Williamsburg on September 17th.
- The store features a loft-like design incorporating local art and architecture.
- It showcases signature Hermès collections alongside unique local artistic touches.
Hermès has established a permanent retail presence in Williamsburg, Brooklyn, opening its doors on September 17th at 130 Berry Street. The brand chose a corner building, reimagining its diverse brick façades to harmonize with the neighborhood's architectural character. This new location offers a tranquil escape from the bustling street, drawing visitors into a space designed to feel like a luxurious loft.
The ground floor is dedicated to essentials like silk scarves, fashion jewelry, footwear, and beauty products. Ascending a staircase inspired by New York fire escapes leads to the home collections, meticulously styled within environments resembling actual living spaces. The interior design philosophy emphasizes local context, a principle championed by artistic director Pierre-Alexis Dumas, who learned from his father.
Reflecting Williamsburg's vibrant culture, the store features contributions from local artists on its walls and floors. The curated art selection includes a 1985 photograph of the Staten Island Ferry and works celebrating early twentieth-century industrial architecture. Window displays, a collaboration between Parisian and Brooklyn artists, add a playful touch, depicting whimsical scenes that highlight the brand's personality and connection to its environment.
