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Hearing Aids Get a Glittery Makeover
4 Dec
Summary
- Designer crafts luxury jewelry cases for hearing aids.
- Cases transform hearing aids into fashion statements.
- Company blends craftsmanship with social change for disability visibility.
Declan McLaughlin, initially self-conscious about his moderate hearing loss, now proudly wears both his hearing aids daily thanks to custom-designed sterling silver cases. His girlfriend, Daniela Groza, a jewelry designer, created these dazzling accessories, transforming the devices into statement pieces. This innovation inspired the launch of Auzi in August 2024, a company specializing in luxury jewelry cases for hearing aids.
Auzi's creations, designed in collaboration with C.A.D. specialists, ensure functionality is not compromised while enhancing aesthetics. The company offers various styles, from simple silver designs to elaborate gold and gem-encrusted options, starting at approximately 200 pounds. They even have a collection inspired by the musical "Wicked."
The venture aims to blend high-end craftsmanship with social change, making disability a point of celebration rather than shame. Customers like Laura Hopper and Samantha Birtchnell report significant boosts in self-esteem and confidence, with their Auzi pieces becoming conversation starters and symbols of empowerment.
