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Harper Beckham Launches Beauty Brand, Following Mom Victoria's Path
1 Aug
Summary
- Harper Beckham is launching her own beauty brand named Harlo.
- The brand is expected to debut sometime next year.
- Victoria Beckham is guiding her daughter through the beauty industry.

Harper Beckham is reportedly venturing into beauty entrepreneurship with her own brand, "Harlo By Harper Beckham," slated for a debut next year. She has been involved in naming the brand, choosing "Harlo" as part of its identity. This initiative aligns with her mother Victoria Beckham's successful career in the fashion and beauty industry.
Victoria Beckham is providing guidance to her daughter, drawing from her own experiences launching Victoria Beckham Beauty in 2019. The former Spice Girl has openly discussed the challenges and triumphs of transitioning from music to fashion and building her own empire.
Victoria has shared her past struggles with public perception and business setbacks, emphasizing the dedication required to earn credibility in the industry. Harper's reported venture will benefit from her mother's firsthand knowledge and support, navigating the competitive landscape.