Hanfu Revival Connects Young Chinese to Cultural Roots

As of November 14th, 2025, a newly opened themed restaurant in central Beijing is providing customers with the opportunity to "time travel" back to ancient China. Customers can don traditional hanfu dresses and headpieces, have their makeup done, and enjoy an eight-course meal while being entertained by twirling dancers and emotive actors.

This experience is part of a growing trend in China, where young consumers are increasingly engaging in "emotional spending" on goods and services that provide them with personal satisfaction and a connection to their cultural heritage. Despite sluggish domestic demand in the world's second-largest economy, many young Chinese, particularly those born after the 1990s, are willing to spend money on unique experiences that allow them to explore their national identity.

The revival of hanfu, traditional Han Chinese clothing, is a prime example of this trend. The hashtag "hanfu" has been viewed over 11 billion times on the social media platform Xiaohongshu, with posts showcasing women in elaborate costumes and hairstyles. Experts say this reflects a desire among young Chinese to connect with the "roots of our national culture" and to "carry forward and spread" their heritage.