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Hailey Bieber Lands in Sydney for Rhode Skincare Launch
11 Feb
Summary
- Hailey Bieber arrived in Sydney for the Australian launch of her brand Rhode.
- Rhode skincare products will be available at MECCA starting February 12.
- Fans have eagerly awaited the brand's arrival in Australia and New Zealand.
Hailey Bieber has arrived in Sydney, Australia, in anticipation of the Down Under launch of her skincare brand, Rhode. The popular brand, celebrated for products like its glazing milk toner, is set to officially launch at MECCA on February 12. This launch marks the end of a three-year wait for Australian consumers eager to access Rhode's curated line-up.
Bieber, dressed stylishly upon arrival, expressed her pride in the global expansion. She highlighted MECCA as the perfect partner for entering the Australian market. Previously, obtaining Rhode products in Australia involved international shipping costs or purchasing during US visits. Now, the full collection will be available directly through rhodeskin.com and at MECCA stores.
