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Guess Jeans Celebrates '90s Roots with Allen Iverson Capsule Collection
30 Oct
Summary
- Guess Jeans partners with basketball star Allen Iverson for limited-edition collection
- Collection pays tribute to Iverson's 1993 Sports Illustrated photoshoot
- Iverson reflects on Guess being the "flyest thing" in high school
In a move to celebrate basketball heritage and '90s streetwear, Guess Jeans has introduced a limited-edition capsule collection in collaboration with NBA legend Allen Iverson. The collection, which launched last month, pays tribute to Iverson's iconic 1993 Sports Illustrated photoshoot, which captured the then-18-year-old wearing his favorite Guess t-shirt.
Iverson, who played 14 seasons in the NBA, has long been recognized as one of the most influential players in basketball fashion. In a statement, he reflected on the significance of Guess in his youth, recalling how the brand was the "flyest thing out" in high school, though he couldn't afford it at the time. It wasn't until he made it to the NBA that Iverson could finally buy all the Guess he wanted, as the brand's style aligned with his personal aesthetic.
Nicolai Marciano, chief new business development officer at Guess Jeans, praised Iverson as a figure whose "energy, resilience, and authenticity embody what Guess Jeans stands for today." The capsule collection, which features five exclusive t-shirts, is now available at select Guess stores, on the brand's website, and on Amazon.
