What is the 'soft life' trend Gen Z is embracing?

The 'soft life' trend involves prioritizing luxury, self-care, rest, and modern, comfortable hobbies over traditional hustle culture and career ambition.

Why is Halina Newland critical of the 'soft life' trend?

Halina Newland believes this trend signifies a concerning retreat from progressive values and a lack of ambition among young women.

How do experts explain Gen Z's 'soft life' movement?

Experts cite economic pressures, disillusionment with traditional success, and a heightened focus on mental and physical wellness as key drivers.

Home / Lifestyle / Is Gen Z Chasing 'Soft Life' Over Ambition?

Is Gen Z Chasing 'Soft Life' Over Ambition?

24 Nov, 2025

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Summary

Young women are embracing a 'soft life' focused on luxury and self-care.
Some see this as a rejection of progressive values, others as adaptive.
Economic realities and wellness trends fuel Gen Z's lifestyle shift.

Is Gen Z Chasing 'Soft Life' Over Ambition?

A viral TikTok video from Michigan has ignited a discussion about Generation Z's evolving views on work, ambition, and lifestyle. The creator criticized what she termed a "bizarre" shift toward conservative values among young women, particularly the popular "soft life" trend.

This trend romanticizes a life of luxury, self-care, and rest, often as a rejection of hustle culture. While some, like the TikTok creator, view it as a retreat from progressivism, experts suggest it's a strategic adaptation to economic realities and a desire for mental and physical well-being.

Sociologists note this reflects a generational redefinition of success, prioritizing present fulfillment and well-being over societal expectations. It's seen as a move towards a slower, lower-cost rhythm that supports health, rather than a loss of ambition.