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Gen Z Trades Relaxation for Reaching Fitness Goals Abroad
28 Apr
Summary
- 30% of young adults plan holidays around exercise activities.
- Fitness significantly influences travel choices more than before.
- Mental wellbeing and routine drive exercise during travel.

A significant shift is occurring in how younger generations approach travel, with fitness becoming a central component. Research reveals that 30% of adults aged 18 to 29 consistently plan their vacations around exercise, and a considerable 74% have done so at least once. This trend indicates that fitness considerations now hold more sway over holiday planning compared to five years prior.
Gen Z travelers are particularly keen on incorporating physical activity into their trips, actively seeking access to gyms and other sports-related opportunities. Popular choices for staying active include swimming, long-distance walking, and gym workouts. The primary motivations for engaging in exercise while traveling are reported to be mental wellbeing, feeling refreshed and energized, and maintaining a consistent routine.