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Modak Mania: Fusion Flavors Take Ganeshotsav by Storm
19 Sep
Summary
- Fusion modak flavors like Biscoff and cheesecake are highly popular.
- Modak prices increased by 15-20% due to rising raw material costs.
- Despite price hikes, demand for traditional and unique modaks remains strong.
Ganeshotsav celebrations this year are marked by a significant demand for innovative modak flavors, moving beyond traditional preparations. Fusion varieties like Lotus Biscoff, blueberry, lemongrass, cheese, and sugar-free options are gaining considerable traction among customers.
The cost of raw materials has led to an approximate 15% to 20% increase in modak prices. Consequently, modaks are now priced between Rs15 and Rs40 per piece, depending on the specific flavor and ingredients used. This price adjustment has not deterred consumers, with both sweet marts and home-based kitchens reporting robust sales.
Local businesses, including women's self-help groups and cloud kitchen operators, are experiencing a high volume of orders. They highlight the convenience of ready-made modaks for busy individuals, while also emphasizing the delivery of fresh, homemade varieties. Popular flavors extend to dry fruit, dark and white chocolate, paan, rose, and saffron, among others, catering to diverse preferences.