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France's 'Drinking Norm' Under Fire: Intolerance Rises
8 Feb
Summary
- French journalist challenges the cultural norm of drinking alcohol.
- Alcohol consumption is decreasing among younger generations in France.
- Economic and cultural factors defend France's wine industry.

Journalist Claire Touzard is questioning France's societal norm of heavy alcohol consumption, describing it as a tool of exclusion and a source of suspicion for non-drinkers. She notes that while alcohol is often associated with conviviality, it can also create pressure and judgment, particularly for those with religious or cultural reasons to abstain. This perspective emerges as France grapples with a changing drinking landscape.
Recent data indicates a significant decline in weekly alcohol consumption, with a growing number of French citizens participating in initiatives like Dry January. However, this trend faces resistance from powerful wine and spirits lobbies and even political figures who emphasize moderation over abstinence. These groups view efforts to curb drinking as a threat to both French culture and its substantial wine export industry.
Despite the cultural and economic pushback, venues like Le Social Bar in Paris are experimenting with alcohol-free social experiences, proving that vibrant gatherings can occur without alcohol. This generational shift is evident, with younger adults more inclined to reduce their intake, signaling a potential evolution in French social customs. However, the article notes that alcohol's impact on societal issues like violence remains a significant, often downplayed, concern.
The debate over alcohol in France is increasingly polarized, with a generational divide apparent. Younger French adults are more aware of the need to slow down their alcohol consumption, while older generations remain tied to tradition. This evolving attitude, championed by figures like Touzard, suggests a growing desire for French culture to embrace greater tolerance and change its relationship with alcohol.




