France's 'Drinking Norm' Under Fire: Intolerance Rises

Journalist Claire Touzard is questioning France's societal norm of heavy alcohol consumption, describing it as a tool of exclusion and a source of suspicion for non-drinkers. She notes that while alcohol is often associated with conviviality, it can also create pressure and judgment, particularly for those with religious or cultural reasons to abstain. This perspective emerges as France grapples with a changing drinking landscape.

Recent data indicates a significant decline in weekly alcohol consumption, with a growing number of French citizens participating in initiatives like Dry January. However, this trend faces resistance from powerful wine and spirits lobbies and even political figures who emphasize moderation over abstinence. These groups view efforts to curb drinking as a threat to both French culture and its substantial wine export industry.