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Candle Chaos: Food Scents Divide Shoppers
10 Dec
Summary
- Unusual food-themed candles like Pizza & Ranch were released.
- Customer reactions ranged from disgust to delight.
- The company also offered dessert-inspired fragrances previously.
Bath & Body Works ignited a flurry of opinions with its recent release of unconventional food-scented candles. The collection, which included fragrances like Pizza & Ranch, Chips & Salsa, and a limited-edition Holiday Dill-ight pickle candle, debuted during the retailer's Annual Candle Day event. While some shoppers found the unique scents appealing, others were vehemently opposed.
Social media reactions showcased the stark division. Some customers described the more polarizing scents with phrases like "almost made me throw up" and "smell like feet." Conversely, enthusiastic fans declared their love for the adventurous aromas, with one shopper noting, "I love food, what can I say."
This bold move into culinary fragrances follows Bath & Body Works' earlier collaboration with Milk Bar, which featured dessert-inspired scents. The mixed reception highlights the brand's willingness to experiment with novel fragrance profiles, pushing the boundaries of typical home scents.
