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Florida's Boozy Soft Serve: A Cool Summer Twist
31 Jul
Summary
- Soft-serve margaritas offer a unique way to cool down in Florida's heat.
- Restaurants across Tampa Bay are creating their own versions of the boozy treat.
- The trend is popular on social media, driving customers to try new flavors.

As Florida's summer temperatures soar, a new frozen indulgence is capturing the attention of locals: soft-serve margaritas. This boozy twist on a classic cocktail is becoming a must-try treat across Tampa Bay, offering a unique way to beat the heat. Restaurants are creatively infusing tequila into creamy soft-serve bases, with flavors rotating to keep the trend fresh.
Establishments such as Mad Beach Cantina in Madeira Beach were among the first to introduce this viral sensation on Cinco de Mayo, reporting significant sales. The trend has since spread to other popular spots like The Island Grille in Tierra Verde and multiple Nueva Cantina locations. Con Amor in Tampa is also participating, even offering a non-margarita option like espresso martini soft serve.
Taco Bus Clearwater and Plaza México Mariscos Restaurant Bar & Grill in Zephyrhills are also serving up their versions, with some locations offering alcoholic and non-alcoholic options. The creativity extends to garnishes and serving styles, from Tajín-rimmed glasses to miniature beach shovels, making each experience a shareable moment.