Chaos Erupts Over Gift Hampers at Flipkart Event

An event intended to celebrate beauty creators, Flipkart's Glam Up, ended in disarray on June 19 at Delhi's Bharat Mandapam. Videos circulating online depict attendees and influencers in a chaotic scramble for gift hampers and merchandise. The situation worsened during the promised distribution of goodie bags, leading to a rush where people were seen pushing and entering restricted zones.

Influencer Ravleen Kaur criticized Flipkart's management, stating that those who stayed for the entire event did not receive their promised goodie bags, valued at 6K, as they ran out prematurely. While acknowledging some influencer behavior was excessive, she highlighted significant mismanagement by Flipkart. Separately, the article notes that Gen Z customers are a significant force in Flipkart's Beauty and Personal Care category, driving almost 60% of its growth and making the platform a key destination for beauty discovery, particularly from non-metro cities.